Greetings like-minded nature advocates,
This month we’ve been working on the seminar & workshop we are presenting at Cultivate’21, hosted by AmericanHort. Establishing Relationships with Building Specifiers will focus on developing new business relationships as biophilic design continues to trend upwards and be incorporated into new construction opportunities. So how can interiorscape professionals best interact with architects, influencers, and decision-makers of these projects to assure that natural elements get specified and not value-engineered out?
During this session, attendees will learn of the roles and priorities of influencers on the design, operations, and ownership teams. What barriers might each of them face in incorporating biophilic design in the age of COVID? Discover how you can strengthen relationships with those teams to get more greenery specified into your local projects.
There are four parts to this educational experience and each part builds upon the previous, ending with a workshop in which participants can apply what they have learned in the seminar to their companies, creating a personalized biophilic design marketing storyboard.
Part 1 – Roadmaps for Developing New Business with Edward McDonnell, GPGB Registered Trainer
Part 2 – The Storyboard Marketing Roadmap with Mike Senneff, GPGB Registered Trainer
Part 3 – Understanding Client Barriers to Biophilic Design with Sonja Bochart, IIDA
Part 4 – Workshop: Creating Your Company’s Marketing Storyboard
This seminar + workshop is free with Cultivate’21 registration. Check out the other terrific industry education at Cultivate’21 and Register Here (www.cultivateevent.org/registration). The seminar is a live, in-person event and will not be recorded with content available after Cultivate’21.
What will be available On Demand is Accelerating the Adoption of Biophilic Design; Results from GPGB’s Survey on Biophilic Design Elements – Indoor Plants with Katilyn Mascatelli, Ph.D. Over the past months, we’ve collected data on the barriers that building design teams face when they specify biophilic design. To reach building professionals, we contacted the organizations that represent them and asked them to collaborate with us by distributing the survey to their members.
Also this month, the committee working on the new CE course “How to Specify a Living Wall” entered the second phase of the project, collecting case studies. And we began applying for grants to help fund the conversion of our CE courses, currently formatted in PowerPoint into SCORM-compliant online courses.
Resources for You
An unanticipated upside to the above-mentioned survey – initially driven by our curiosity, and desire to refine our educational mission to keep it meaningful to plant specifiers – is the expansion of our contacts with other like-minded plant advocates who are working in the biophilic design space.
The response from organizations has been heart-warming. Apparently, they are as curious as we are. Biophilic Cities is the latest organization to say “YES” to distributing the survey to their members.
For those of you working in the biophilic partner cities on this page (hello Arlington, Austin, Edmonton, Milwaukee, Norfolk, Pittsburgh, Richmond, Phoenix, Portland, Reston, San Francisco, St, Louis, Toronto, Washington DC) please consider sharing some of your city’s biophilic design interventions on GPGB’s social media. Hum, does “interventions” make it sound like we are in a health crisis?
The Biophilic Cities website offers resources including articles, videos, and reading lists. A good many of these are related to mitigating the effects of the pandemic and shaping post-pandemic thinking and policies.
As always, many thanks to GPGB Supporters, who are responsible for GPGB’s accomplishments. We are honored by your consistent support of GPGB’s mission.
If you are not already a Supporter, and if after first taking care of yourself and your dependents, the spirit moves you, please consider joining your voice with ours to increase everyone’s access to nature in the built environment.
#StayPlanted and Be Well,