“Power of Plants: Using Greenery to Engage and Retain Tenants”

Monday, June 30 • 11:30 AM

GPGB Booth #643

Join Samantha Goodman, Vice President of Sales & Operations at Cityscapes Boston, for an inspiring presentation on how curated plant experiences can forge deeper tenant connections, enhance loyalty, and drive long-term occupancy.

As the next generation of leadership at Cityscapes Boston, Samantha brings a fresh, strategic lens to the intersection of design, human psychology, and tenant engagement. Her work focuses on storytelling through space—using nature not only as a design tool, but as a mechanism for emotional connection and brand alignment in commercial environments.

What You’ll Learn

Emotional Design: Discover how greenery can evoke memory, calm, and creativity—and why that matters in high-performance spaces.

Tenant Experience Strategy: See how experiential biophilia supports retention goals through sensory appeal and personalized experiences.

Impact-Driven Examples: Explore projects that have shifted the tenant experience from transactional to transformational.

Why Attend?

In a market where amenities compete for attention, Samantha’s presentation shows how plants are more than décor—they’re experience amplifiers. Her insights are ideal for property managers, developers, leasing professionals, and workplace strategists seeking to differentiate with heart, purpose, and nature.

Whether outfitting a single lobby or launching a full portfolio refresh, this session reveals how greenery supports the full tenant lifecycle—from first impression to long-term retention.

Join Us at Booth #643!

• Experience it for yourself in GPGB’s 20’x30′ immersive biophilic environment

• Talk with Samantha about brand-aligned nature experiences

• See how plants pay off in experience, satisfaction, and lease renewals

Let GPGB and Cityscapes show you what’s next in tenant-centered design. Step into the power of plants—and stay ahead in CRE.