Establishing Relationships with Building Specifiers
July 12, 2021 @ 1:30 pm - 4:00 pm
Monday, July 12, 2021, from 1:30 – 4 pm
Biophilic design continues to trend upwards and be incorporated into new construction opportunities. How can interiorscape professionals best interact with architects, influencers, and decision-makers of these projects to assure that natural elements get specified and not value-engineered out? During this session, attendees will learn of the roles and priorities of various influencers of the design, operations, and ownership team. What barriers might each of them face in incorporating biophilic design in the age of COVID? Discover how you can be an influencer to strengthen those relationships to get more greenery specified into your local projects.
Part 1 – Roadmaps for Developing New Business with Edward McDonnell, GPGB Registered Trainer
Part 2 – The Storyboard Marketing Roadmap with Mike Senneff, GPGB Registered Trainer
Part 3 – Understanding Client Barriers to Biophilic Design with Sonja Bochart, IIDA
Part 4 – Workshop: Creating Your Company’s Marketing Storyboard
ON DEMAND: Available Tuesday, July 13, 2021.
Accelerating the Adoption of Biophilic Design; Results from GPGB’s Survey on Biophilic Design Elements – Indoor Plants with Katilyn Mascatelli, PhD. and Mary Golden
To understand the barriers that building owners, architects, and designers are experiencing when specifying biophilic design, GPGB collaborated with Phipps Conservatory and Botanical Gardens on a survey designed to identify common barriers these building professionals face when they specify biophilic design. Join Phipps Conservatory’s Ecopsychology Research Scientist Katilyn Mascatelli, Ph.D., as she shares their responses on current usage of indoor plants, familiarity with biophilic design, and common roadblocks to implementation, as well as how these responses vary by type of building.